Digital marketing, at it’s highest level has three main components: Lead Generation, Lead Capturing, and Lead Nurturing.

1. Lead generation is the first component of digital marketing that focuses on getting your target audience to visit your website, mobile app, or ultimately your business.
2. Lead capturing is the second component of digital marketing that focuses on capturing the information of leads you generated.
3. Lead nurturing is the third component of digital marketing that focuses on nurturing the leads you generated and captured earlier so they can come back for more from your business.