Search engine optimization (SEO) is the process of improving your website’s visibility in search engine results.
When a site has been created in a way that makes it SEO friendly it more likely to appear higher in search engine results. SEO can be accomplished in multiple ways, but usually involves the use of various keywords that relate to what the site is about.
It’s important for businesses to take advantage of this opportunity because usually position one and two on a Google search gets over 30% of all traffic for the keywords.
This is advantageous because websites that rank higher in organic search results receive more traffic, thus increasing sales.
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